Sportsstuff Inc. was formed in 1987 to develop, manufacture, and distribute inflatable towable water toys. At the time, the market was underdeveloped and tow tube choices were very limited. Through constant innovation and product development, Sportsstuff has paved the way to the broad and exciting market that the inflatable towable industry is today.

Leroy Peterson, founder and Chairman of the Board of Sportsstuff, grew up in the heart of Minnesota's Lake Country, and believes in wholesome family fun on the water. Through his leadership and imagination, Sportsstuff has become the #1 inflatable towable company on the planet.

Sportsstuff has developed the most unique products on the water, as well as the most extensive line of tow tubes available anywhere. The constant development of new products continually presents the consumer with new thrills and tubing experiences to be had, expanding the bottom line of all their dealer partners.